Having visited their factory headquarters outside Lugano, Switzerland, we can attest that there simply isn’t another cycling-specific clothing company that invests so heavily in product research or saddle time as Assos. With deep roots in European road racing, Assos began by introducing one the first carbon fiber road bike frames in 1976. In doing so the company learned that each-and-every piece of cycling equipment could be greatly improved through the use of new materials. Their focus soon changed to clothing when they brought the first Lycra shorts to market and, in effect, invented modern day cycling wear. Today the team of textile engineers, clothing designers and team riders continue to lead the industry with the goal of elevating cycling wear to new heights of performance, quality and comfort.
Assos does not take the cut-and-paste approach to product development that so many of their competitors utilize. Instead they painstakingly experiment with new textiles and construction to create products that no other brand can replicate. Their line is not reinvented every season as they prefer to slowly develop their designs to stand the test of time. These designs are then produced in-house by dedicated seamstresses skilled in the art of sewing high-tech fabrics. Knowing that riders at all levels of the sport would appreciate the state of the art technology and attention to detail in Assos fabrics and production, they set out to develop a rich line-up of durable and high quality bibs, shorts, jerseys, jackets, and accessories suited to a variety of different riders and environments.