Since I started working for Contender Bicycles nearly 6 years ago, I have always been impressed with the quality and following Assos has at the shop. Year to year there seems to be a new product in the line that impresses any level of cyclist. Upon first laying eyes on the display and feeling the fabric, craftsmanship and quality incorporated in their clothing, I have always know that it is nice clothing from feeling the fabric and admiring the craftsmanship. However, I had never worn the clothing, only seen others wearing it and speaking very highly of it. That changed a week ago today as I was riding mountain bikes in Bromont, Canada with the Assos crew. I gained a new understanding of what the company is all about.
Ryan and Alison gave me a great opportunity to travel to Montreal, Canada to visit Assos North America and learn more about their clothing and the company’s rich history. If you are after a product that has been tested and proven to amplify your cycling experience, Assos is a no-brainer. From the comfort of their chamois’ to the outstanding durability of the clothing, Assos has pioneered a new way of how clothing should feel while riding your bike.
Upon arriving in Montreal Sunday afternoon, I didn’t have much time to explore the town since we would be headed to the office the following morning and later Bromont to go mountain biking and learn more about the company. I headed downtown Sunday evening to attend an amazing dinner with the rest of the individuals on the trip and covered a lot of ground by foot to explore as much as we could. Montreal is simply great. The town had a very European feel and every building was lit up to show off the architecture. Little to my knowledge, the F1 Grand Prix was being held in Montreal the day before I landed which meant for a very busy setting downtown. The street were lined with super-cars I had never seen before, checkered flags decorated the buildings and the town was buzzing with excitement. Kids were running around wearing their favorite Ferrari memorabilia, race cars rallied up and down the roads, and all the while I just sat back and grinning ear-to-ear. Here I was in town for a couple days and I get to witness the aftermath of one of the biggest sporting events in Canada at the time.
After walking inside the Assos North America Headquarters in Montreal, I knew I was in for a treat. The Assos office features a showroom displaying all the clothing Assos has to offer. Just like anything Assos, the showroom was stunning and made me want to own one of everything. Among all the clothing were also a few items such as an Assos road bike frame, vintage titanium pedals Assos created in 1986, and espresso. Lots and lots of espresso. After seeing the clothing and gaining more knowledge on how they design and execute a near flawless design, I quickly began to understand why Assos is leading the pack in the cycling clothing industry.
If a product is not going to benefit the cyclist in the aspect of comfort, fit, style or durability, Assos will go back to the drawing board rather than releasing a product that isn’t quite up to speed. The company has access to fabrics and materials that other manufactures simply don’t, and the time and testing that goes into creating these products goes above and beyond what I ever imagined. While Assos seems to be the pinnacle of what you would expect from a cycling clothing manufacture, just wait until you see what is in store for the upcoming 2015 season. Taking a great idea to the next level is what Assos is all about, and they are doing just that for the upcoming season.
After touring the headquarters and processing everything I had learned about the clothing we shuttled off to Bromont, home of the Mountain Bike Downhill World Cup. I was lucky enough to ride a mountain bike through the twisty singletrack trails – the same trails the pro’s had conquered just a few years before. The riding was quite different than anything I was used to. The trails were technical with lots of roots and rocks to avoid which made it very fun to say the least. After returning back to the hotel, I enjoyed a very tasty Assos cookie that was made with perfection (just like the clothing) and attended dinner with everyone else who was on the trip. We spoke more about the company, our personal experiences with the company and the clothing and prepared for the ride in the morning. Unfortunately, the rain decided to damper our plans and I didn’t end up riding the second day, however that gave me time to try the local Poutine and get to the airport on time. Overall, the short trip felt a lot longer thanks to Assos! And like I mentioned before, stay tuned for 2015 Assos. You’re going to like the way you look.