Having spent a week visiting the Assos headquarters and factory located just outside Lugano, Switzerland, we can attest to the fact that there simply isn't a cycling clothing company out there that puts in more research and time in the saddle to refine each piece of cycling clothing than Assos. The line is not revamped every single season but that is by design. When a new product comes out, you can be certain that Assos further refining their line and bringing new technology to the marketplace. There are simply no gimmicks when it comes to Assos. Assos is all about quality.
Assos is revolutionizing cycling bibshorts yet again. With the spring 2014 release of the s7 insert, Assos is changing the game. Find less volume, less pressure on the gential area, fewer seams for less friction, more soft compression and more breathability. Sponsor yourself! You deserve it!
At Contender Bicycles, our best sales tool is that we actually use all of the products that we sell. Each of us on staff has extensive experience using apparel across many brands. Alison Littlefield is our expert on Assos. To contact Alison regarding any questions about Assos, email her at email@example.com or call her at the shop.