Journal

Understanding the Meaning of Lotoja

Understanding the Meaning of Lotoja

Written by Alvin Holbrook, on Mar 03, 2021

Photos by Cody Wignall, et al. I moved to Salt Lake City late August 2016 and started working at Contender Bicycles at the beginning of September of that year. I wasn’t new to working in bike shops, but one phrase consistently befuddled me because it wasn’t a real word. As...
Like a Bolt From the Blue, the Contender Shazam Kit is Here

Like a Bolt From the Blue, the Contender Shazam Kit is Here

Written by Alvin Holbrook, on Mar 03, 2021

Lightning pervades nearly all cultures. Some experience it through deity; Greeks have Zeus, Hindus have Indra, and Aztecs have K’awiil. Italians translate “love at first sight” as a “culpo di fulmine”, a sign of love hitting someone with such intensity that it's akin to a lightning strike. I particularly like...