Journal

Demo the Santa Cruz & Juliana Mountain Bike Lineup

Demo the Santa Cruz & Juliana Mountain Bike Lineup

Written by Cody Wignall, on Mar 03, 2021

This Saturday, August 24th, and Sunday, August 25th ride the range of Santa Cruz and Juliana mountain bikes free of charge in Park City. Santa Cruz will have select Santa Cruz and Juliana full-suspension mountain bikes ready to eat up the miles. Here are the details: When: Saturday, August 24th...
Presenting the 2019 Santa Cruz Megatower

Presenting the 2019 Santa Cruz Megatower

Written by Alvin Holbrook, on Mar 03, 2021

Take a look around on various mountain biking forums, and the name "Megatower" has been thrown around jokingly as a name for a supersized Hightower LT. And while Santa Cruz is using the name Megatower to describe their newest 29er mountain bike, it's quite a bit more than just a...
Presenting the New 2019 Santa Cruz Chameleon Carbon

Presenting the New 2019 Santa Cruz Chameleon Carbon

Written by Cody Wignall, on Mar 03, 2021

A few years ago, 27.5+ hit us like a wave. We found it offered tons of grip in dry conditions, improved braking, and a minimal weight penalty when compared to a 29er wheelset. We found that, when paired to a quality hardtail mountain bike, that it never left us wanting...
What Rhymes With Orange? This Customized Santa Cruz Bronson, Probably

What Rhymes With Orange? This Customized Santa Cruz Bronson, Probably

Written by Alvin Holbrook, on Mar 03, 2021

About a year ago, we made the decision to bring Santa Cruz and Juliana Bicycles into the fold of brands at the shop. Not only do they engineer some of the best mountain bikes around, with impressive attention to detail and high-quality craftsmanship, but their bikes simply look phenomenal as...
Presenting the All-New 2019 Santa Cruz Bronson and Santa Cruz 5010

Presenting the All-New 2019 Santa Cruz Bronson and Santa Cruz 5010

Written by Alvin Holbrook, on Mar 03, 2021

From the moment we started stocking Santa Cruz Bikes this year, we’ve heard story after story about how great someone's old Santa Cruz was at... everything. The brand has nearly reached cult status, and they’ve managed to do so recently on the backs of two bikes: the Bronson and the...
Alvin at Santa Cruz HQ

Alvin at Santa Cruz HQ

Written by Alvin Holbrook, on Mar 03, 2021

First impressions are highly important, regardless of how much we might say otherwise. For better and for worse, we are attached to our initial assessment of a place, person, or thing. Santa Cruz Bicycles seems to have read up extensively on this topic, because my factory tour at Santa Cruz...
Presenting the All-New Santa Cruz Blur and Santa Cruz Highball

Presenting the All-New Santa Cruz Blur and Santa Cruz Highball

Written by Alvin Holbrook, on Mar 03, 2021

The cross country mountain bike world is changing, and fast. Courses have become sloppier, steeper, and rockier, and XC mountain bikes have become longer, lower, and lighter with geometry geared toward descending stability. As the lines between XC, XC marathon, and trail bikes become blurrier, the focus on well-balanced over...
Introducing Santa Cruz

Introducing Santa Cruz

Written by Alvin Holbrook, on Mar 03, 2021

Santa Cruz, CA may be better known as the eclectic backdrop for a number of 1980’s thrillers or as Surf City USA than for their mountain biking access. The Santa Cruz mountains are filled with gorgeous seaside trails, diverse micro climates, and riders to use them. With extensive trail networks...