Journal

Ryan's First Ride on the 2020 Santa Cruz Heckler e-MTB

Ryan's First Ride on the 2020 Santa Cruz Heckler e-MTB

Written by Ryan Littlefield, on Mar 03, 2021

I first expounded on the values of electric mountain bikes (or eMTBs) in a blog post a few years back. As I said in that post, an eMTB allows riders to cover a lot more ground for the same effort I would put in. Essentially, a few out-and-back rides I...
Presenting the 2019 Santa Cruz Megatower

Presenting the 2019 Santa Cruz Megatower

Written by Alvin Holbrook, on Mar 03, 2021

Take a look around on various mountain biking forums, and the name "Megatower" has been thrown around jokingly as a name for a supersized Hightower LT. And while Santa Cruz is using the name Megatower to describe their newest 29er mountain bike, it's quite a bit more than just a...
Presenting the New 2019 Santa Cruz Chameleon Carbon

Presenting the New 2019 Santa Cruz Chameleon Carbon

Written by Cody Wignall, on Mar 03, 2021

A few years ago, 27.5+ hit us like a wave. We found it offered tons of grip in dry conditions, improved braking, and a minimal weight penalty when compared to a 29er wheelset. We found that, when paired to a quality hardtail mountain bike, that it never left us wanting...
What Rhymes With Orange? This Customized Santa Cruz Bronson, Probably

What Rhymes With Orange? This Customized Santa Cruz Bronson, Probably

Written by Alvin Holbrook, on Mar 03, 2021

About a year ago, we made the decision to bring Santa Cruz and Juliana Bicycles into the fold of brands at the shop. Not only do they engineer some of the best mountain bikes around, with impressive attention to detail and high-quality craftsmanship, but their bikes simply look phenomenal as...
Alvin at Santa Cruz HQ

Alvin at Santa Cruz HQ

Written by Alvin Holbrook, on Mar 03, 2021

First impressions are highly important, regardless of how much we might say otherwise. For better and for worse, we are attached to our initial assessment of a place, person, or thing. Santa Cruz Bicycles seems to have read up extensively on this topic, because my factory tour at Santa Cruz...
Introducing Santa Cruz

Introducing Santa Cruz

Written by Alvin Holbrook, on Mar 03, 2021

Santa Cruz, CA may be better known as the eclectic backdrop for a number of 1980’s thrillers or as Surf City USA than for their mountain biking access. The Santa Cruz mountains are filled with gorgeous seaside trails, diverse micro climates, and riders to use them. With extensive trail networks...