Journal

Presenting the All-New 2019 Santa Cruz Bronson and Santa Cruz 5010

Presenting the All-New 2019 Santa Cruz Bronson and Santa Cruz 5010

Written by Alvin Holbrook, on Mar 03, 2021

From the moment we started stocking Santa Cruz Bikes this year, we’ve heard story after story about how great someone's old Santa Cruz was at... everything. The brand has nearly reached cult status, and they’ve managed to do so recently on the backs of two bikes: the Bronson and the...
Presenting the All-New Santa Cruz Blur and Santa Cruz Highball

Presenting the All-New Santa Cruz Blur and Santa Cruz Highball

Written by Alvin Holbrook, on Mar 03, 2021

The cross country mountain bike world is changing, and fast. Courses have become sloppier, steeper, and rockier, and XC mountain bikes have become longer, lower, and lighter with geometry geared toward descending stability. As the lines between XC, XC marathon, and trail bikes become blurrier, the focus on well-balanced over...
Introducing Santa Cruz

Introducing Santa Cruz

Written by Alvin Holbrook, on Mar 03, 2021

Santa Cruz, CA may be better known as the eclectic backdrop for a number of 1980’s thrillers or as Surf City USA than for their mountain biking access. The Santa Cruz mountains are filled with gorgeous seaside trails, diverse micro climates, and riders to use them. With extensive trail networks...
Introducing Juliana Bicycles

Introducing Juliana Bicycles

Written by Alvin Holbrook, on Mar 03, 2021

We’ve had our eye on Juliana Bicycles and their eye-popping pastel mountain bikes for quite some time. The bikes aren't flashy; nor are they painted to look like a Barbie under the pretense of meeting women's needs. Instead, the Juliana line is comprised of excellent mountain bikes optimized for smaller...