The New Contender x Giordana Cyclist Kit is About Unity

The New Contender x Giordana Cyclist Kit is About Unity

Written by Madeleine Whitley, on March 03, 2021

Full of color, full of life, full of inclusion, and full of excitement. That describes cycling in a nutshell - all are welcome. It’s also an apt description of the new Contender x Giordana Cyclist Kit, now available in both men's and women's kits online and in store while supplies last.

Featuring a colorful - yet socially distanced, because it’s still 2020 after all - replication of a peloton, the Contender x Giordana Cyclist kit shows cyclists in a variety of jerseys. Race leaders, climbers, sprinters, and more. Cyclists of all colors, abilities, and styles are welcome in the Contender Bicycles peloton.Contender Cyclist Jersey and Scott Addict eRide

We don’t care what kind of bike you ride, nor do we care how much you ride. We’re not really concerned about your wheel size, the amount of travel in your suspension system, or even the color of your jersey. If your ride has two wheels and pedals, you’re part of the peloton.

We have a well-documented affinity for Giordana. The reason for that is simple: it’s really good stuff. Their apparel focuses on quality and comfort thanks to top-notch materials and even better build quality. We felt that a design as timeless as Cyclist deserved a quality kit to match, and Giordana offers just that.

The star of the show has to be the Cyclist Jersey, where red, yellow, green, pink, blue, and silver cyclists form a colorfully patterned peloton on a neutral silver background. These colors are then combined in a chevron style on the sleeve as a reminder that we can move as one regardless of background. Cyclist jerseys are available in both men's and women's cuts to ensure a proper fit.

Our Cyclist Bib Shorts are made to match the kit, with a similar multicolor chevron band on the right leg and a Contender logo on a silver band on the left. Both men's and women's bib shorts feature their premium Cirro chamois that we find to be one of the best around regardless of price point. Wide shoulder straps prevent discomfort and stretch well.

The icing on the cake is the Contender Cyclist sock, where a rider donning the yellow jersey follows every pedal stroke. SockGuy has made top-notch socks for us in the past and these are no exception.

Join the Contender Peloton where all cyclists are part of the family with the Contender x Giordana Cyclist kit. We've ordered in a limited run of our latest kit just in time for the holiday season. Be sure to visit us in store or online, or send us an email to with any questions.


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