Tough, Tenacious, Determined: Demo the Lauf True Grit in Park City
Tough, tenacious, determined, gritty. Words by which to describe the Icelandic people. With a population of just 335,000 people, Iceland is predominantly a country whose weather is most kindly described as "variable." One moment there might be clear skies and warm weather; the next moment, there might be a heavy dust storms and serious winds that make you consider whether riding bikes is even fun. It's here that Lauf Cycling thrives, and it's here for which the Lauf True Grit gravel bike is tailor made. Now is your chance to demo the True Grit gravel bike and put it through the paces in Park City. Our rides start and end from our Contender Park City location, and all are welcome to join. Want to reserve a True Grit for yourself? Give us a call during shop hours, or email Cody at cody@contenderbicycles.com. We're happy to set you up. Have a gravel bike of your own you'd like to take on the ride? Everyone is invited; come on out and enjoy the rides: Saturday July 7th at 11 AM: (1-1.5 hours) • 20 mile loop with a total of 1100 feet elevation gain • Route overview (as well as GPX/TCX file) found HERE Sunday July 8th at 11 AM: (4 hours) • 67 mile loop with a total of 3000 feet elevation gain • Route overview (as well as GPX/TCX file) found HERE Contender Bicycles Park City Location - 1352 White Pine Canyon Rd, Park City, UT 84060 If you prefer not to go on the rides we will have Lauf True Grit's available to test ride and check out at our Park City store from 10 AM to 6 PM on Saturday and Sunday. 
Now you're probably thinking, "Iceland might be home to more strongman competitors than anywhere, but what does this bike have to do with riding bikes in Park City? I already have a road bike and a mountain bike." Well, that's the point of the True Grit. It's aggressive positioning, clearance for 45c tires, and remarkable 30mm suspension fork make for a bike that is engaging on road, off road, and everywhere in between. Ride it on the road up to your favorite gravel road or singletrack, and let it shred on the descent. That's the beauty of a bike like this, and one where only Iceland can produce something as unique as this. 
The Lauf True Grit's Grit SL fork is a modern marvel. It's rarely perceptible on the road (in the best way possible), and makes the bike feel surprisingly planted and stable on rutty singletrack. But it's value is best understood when you hop back on a bike with a rigid fork, and realize how much the carbon leaf springs make a difference. It's an excellent proposition as an all-road bike. Hopefully by now you're thinking, "I NEED to ride this bike." You're in luck! We'll have a full size run of seven Lauf True Grit gravel bikes (1 SM, 4 MD, 2 LG) for testing in the beautiful Park City mountains July 7th and July 8th, straight out of Reykjavik. Want to reserve a True Grit for yourself? Give us a call during shop hours, or email Cody at cody@contenderbicycles.com. We're happy to set you up. Have a gravel bike of your own you'd like to take on the ride? Everyone is invited; come on out and enjoy the ride. NOTE: We have a full range of demo gravel bikes available, found HERE. We have a full size run of OPEN U.P. gravel bikes, in addition to our one medium Lauf True Grit demo bike.
Now you're probably thinking, "Iceland might be home to more strongman competitors than anywhere, but what does this bike have to do with riding bikes in Park City? I already have a road bike and a mountain bike." Well, that's the point of the True Grit. It's aggressive positioning, clearance for 45c tires, and remarkable 30mm suspension fork make for a bike that is engaging on road, off road, and everywhere in between. Ride it on the road up to your favorite gravel road or singletrack, and let it shred on the descent. That's the beauty of a bike like this, and one where only Iceland can produce something as unique as this. The Lauf True Grit's Grit SL fork is a modern marvel. It's rarely perceptible on the road (in the best way possible), and makes the bike feel surprisingly planted and stable on rutty singletrack. But it's value is best understood when you hop back on a bike with a rigid fork, and realize how much the carbon leaf springs make a difference. It's an excellent proposition as an all-road bike. Hopefully by now you're thinking, "I NEED to ride this bike." You're in luck! We'll have a full size run of seven Lauf True Grit gravel bikes (1 SM, 4 MD, 2 LG) for testing in the beautiful Park City mountains July 7th and July 8th, straight out of Reykjavik. Want to reserve a True Grit for yourself? Give us a call during shop hours, or email Cody at cody@contenderbicycles.com. We're happy to set you up. Have a gravel bike of your own you'd like to take on the ride? Everyone is invited; come on out and enjoy the ride. NOTE: We have a full range of demo gravel bikes available, found HERE. We have a full size run of OPEN U.P. gravel bikes, in addition to our one medium Lauf True Grit demo bike.