Bob Marhefke

Written by Goodwin Media, on March 03, 2021

He may not be ‘the boss’ but Bob holds everything together. Our Human Resources Manager, Bob trains the newbies, creates the work schedule and helps out pretty much everywhere in the store. We won’t call it a midlife crisis, but Bob came to Utah from La Crosse, Wisconsin in 2020 because his friend Carlos told him the cycling was great out here. A veteran of the bike industry with a couple decades of experience as a brand rep and retail sales, Bob knows his stuff.

Current Favorite Bike:  One favorite is not enough.  Ritchey 650b (XTR/Fully rigid build), Otso Waheela C (the Swiss Army knife of bikes), 

Dream Bike:  So many bikes, so little time.  Finishing a rebuild of my Harry Quinn Team bike from the 80’s (It has history).   BMC Teammachine that happens to fit me out of the box.  Getting my Otso fat bike back is actually a dream.

Fun Fact:  I’m really a blonde.