{"title":"Formula 100","description":"\u003cp\u003eFormula 100 is a trusted global manufacturer of premium bicycle care products, rooted in a family-run legacy spanning more than 50 years. The brand traces its origins to Germany, where a father sought a better way to clean his children's bikes and motorcycles, a simple idea that grew into a world-class chemistry and solutions company.\u003c\/p\u003e\n\u003cp\u003eFormula 100's technical foundation is built on the expertise of its Global Technology Group, which serves demanding industries including aerospace, medical, aviation, defense, semiconductors, and printed circuit boards, where product failure is never an option. That same zero-compromise philosophy drives every Formula 100 bicycle product.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEach formula is proprietary, developed and refined by a dedicated in-house team of chemical scientists, engineers, and passionate cyclists, nothing is outsourced. The result is a comprehensive range of bicycle care solutions, including professional-grade bike washes, chain lubes, oils, and degreasers, all engineered to keep bikes cleaner, running smoother, and lasting longer. With over 40 years spent perfecting bike cleaning chemistry, Formula 100 combines industrial-level expertise with a genuine love for cycling.\u003c\/p\u003e\n\u003cp\u003eTheir mission is straightforward: to make the absolute best bicycle care products available and take better care of the bikes riders love.\u003cbr\u003e\u003cbr\u003eCheck out some of our other \u003ca href=\"https:\/\/contenderbicycles.com\/collections\/lube-cleaners\" title=\"Lube \u0026amp; Cleaners | Contender Bicycles\"\u003e\u003cstrong\u003elube and cleaning options.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/9040\/6312\/collections\/1500x1000_BIKE_SUB_COLLECTION_TEMPLATE_23_3ee242df-6ce2-478e-9979-3aa3b7639b31.jpg?v=1782961884","url":"https:\/\/contenderbicycles.com\/collections\/formula-100.oembed","provider":"Contender Bicycles","version":"1.0","type":"link"}