{"title":"Science In Sport","description":"\u003cp\u003eScience in Sport (SiS) is a global leader in endurance and sports nutrition, developing scientifically advanced fueling solutions trusted by elite athletes and teams worldwide. Founded in 1992, the brand has built its reputation on research-driven performance products designed to support energy, hydration, recovery, and sustained endurance during training and competition.\u003c\/p\u003e\n\u003cp\u003eEvery Science in Sport formula is developed alongside leading researchers and tested with professional athletes across cycling, triathlon, football, and endurance sports. With partnerships spanning top universities and more than 300 elite teams, SiS products are engineered to deliver reliable energy and measurable performance benefits when it matters most.\u003c\/p\u003e\n\u003cp\u003eAll Science in Sport supplements are Informed Sport certified and independently tested against the World Anti-Doping Agency (WADA) banned substance list, ensuring the highest standards of safety, purity, and quality. The result is a trusted range of gels, powders, and recovery products that help athletes at every level fuel smarter, ride farther, and perform at their best.\u003c\/p\u003e","products":[{"product_id":"science-in-sport-beta-fuel-nootropics-gel","title":"Science in Sport Beta Fuel + Nootropics Gel","description":"\u003cp\u003eThe Science in Sport Beta Fuel + Nootropics Gels represent an advanced leap in endurance nutrition, combining dual-source, high-carbohydrate energy delivery with cognitive-enhancing nootropics. This innovative formulation is engineered for athletes who push beyond conventional limits, addressing the reality that peak performance requires both physical energy and the mental clarity to maintain focus, make tactical decisions, and overcome fatigue during demanding efforts.\u003c\/p\u003e\n\u003cp\u003eEach gel delivers 40 grams of dual-source carbohydrates in an optimized 1:0.8 ratio of maltodextrin to fructose. This scientifically researched ratio increases the percentage of ingested carbohydrate that is oxidized compared to traditional formulations, enabling athletes to more easily achieve the high carbohydrate intake recommended for sessions lasting two hours or more. This advanced approach maximizes energy uptake while maintaining excellent gastric tolerance, allowing for aggressive fueling without the gastrointestinal discomfort that can compromise performance.\u003c\/p\u003e\n\u003cp\u003eThe specialized nootropic blend provides a critical mental edge when pressure and fatigue peak. Featuring 250mg Cognizin Citicoline, 1g L-Taurine, 200mg caffeine, and 200mg L-Theanine, these ingredients work synergistically to sharpen focus and counter mental exhaustion. While the caffeine provides an alertness boost, L-Theanine helps minimize potential jitters, ensuring athletes remain clear-headed and in control. This dual-fueling strategy ensures the brain functions optimally under the physical stress of extended endurance events, supporting the psychological resilience needed for technical execution and tactical success.\u003c\/p\u003e\n\u003cp\u003eDesigned for seamless integration into a comprehensive fueling plan, these gels are ideal for use during training or competition. For optimal results, consume directly from the packaging, limiting intake to one serving per day. Combine with the broader range of fueling products to reach your specific hourly carbohydrate targets and maintain peak intensity from start to finish.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e40g Dual-Source Carbohydrates\u003c\/strong\u003e – Optimized 1:0.8 maltodextrin-to-fructose ratio for maximum absorption and minimal GI distress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNootropic Cognitive Enhancement\u003c\/strong\u003e – 250mg Cognizin Citicoline, 1g L-Taurine, 200mg caffeine, and 200mg L-Theanine to sharpen focus and mental clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEngineered for Endurance\u003c\/strong\u003e – Specifically formulated for efforts lasting over 2 hours with scientifically tested gastric tolerance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSynergistic Formula\u003c\/strong\u003e – Heightens alertness and focus while minimizing caffeine-related jitters for balanced mental performance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Science In Sport","offers":[{"title":"Apple \/ Single Gel - 60ml","offer_id":47808827818229,"sku":"132519S","price":4.0,"currency_code":"USD","in_stock":true},{"title":"Apple \/ 30 Pack - 60ml","offer_id":47808827785461,"sku":"132519","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/9040\/6312\/files\/CANVA900x900_11.jpg?v=1773115688"},{"product_id":"science-in-sport-beta-fuel-80","title":"Science in Sport Beta Fuel 80","description":"\u003cp\u003eThe Science in Sport Beta Fuel 80 represents the most complete dual-source, high-carbohydrate energy solution in endurance sport, engineered to deliver maximum energy for athletes undertaking extended sessions lasting 2 hours or more. Developed in collaboration with elite athletes to meet the demand for higher carbohydrate intake during demanding efforts, Beta Fuel 80 combines advanced nutritional science with practical, mix-and-go convenience to enable optimal fueling without the gastrointestinal complications that limit performance.\u003c\/p\u003e\n\u003cp\u003eEach serving delivers 80 grams of dual-source carbohydrates in an optimized 1:0.8 ratio of maltodextrin to fructose, a scientifically validated formulation that enhances the amount of carbohydrate the body can absorb and utilize during exercise. This dual-source approach overcomes the absorption limitations of single-carbohydrate formulations, enabling athletes to achieve the 80–120g hourly carbohydrate intake essential for maintaining performance during prolonged endurance efforts. By utilizing two different intestinal transport mechanisms simultaneously, the maltodextrin-fructose combination maximizes fuel delivery to working muscles.\u003c\/p\u003e\n\u003cp\u003eThe neutral pH and isotonic formula minimize gastrointestinal discomfort, a critical characteristic that allows aggressive fueling without the stomach distress, cramping, or nausea that can derail races and training sessions. This carefully calibrated formulation enables athletes to maintain optimal carbohydrate intake throughout extended efforts, ensuring energy availability never becomes the limiting factor in performance. The reduced GI discomfort risk makes Beta Fuel 80 ideal for both carbohydrate loading protocols and sustained fueling during competition and training.\u003c\/p\u003e\n\u003cp\u003eThe mix-and-go formula delivers convenient preparation: one sachet (82g powder) combines with 600ml of water and shakes to dissolve completely. Sip little and often during prolonged endurance exercise to maintain consistent energy delivery. Use one powder sachet per hour as a complete fueling solution, or combine strategically with Beta Fuel Gels or Chew Bars to hit the 80–120g hourly carbohydrate intake target while varying texture and flavor to combat taste fatigue during ultra-endurance efforts.\u003c\/p\u003e\n\u003cp\u003eDeveloped through rigorous scientific testing and refined with feedback from elite athletes competing at the highest levels, Beta Fuel 80 represents the most advanced understanding of endurance fueling translated into a practical, field-tested product. The formulation acknowledges that endurance performance ultimately depends on sustained energy availability, and that the fueling system must work reliably under the physiological stress of intense, extended efforts.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e80g Dual-Source Carbohydrates\u003c\/strong\u003e - Optimized 1:0.8 maltodextrin-to-fructose ratio maximizes absorption and utilization during exercise\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutral pH Isotonic Formula\u003c\/strong\u003e - Minimizes gastrointestinal discomfort for aggressive fueling without stomach distress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix-and-Go Convenience\u003c\/strong\u003e - One sachet dissolves in 600ml water for simple hourly fueling or strategic combination with gels and bars\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Science In Sport","offers":[{"title":"Strawberry \u0026 Lime \/ Single - 82g","offer_id":47808882016501,"sku":"131283S","price":3.33,"currency_code":"USD","in_stock":true},{"title":"Strawberry \u0026 Lime \/ 15 Pack - 82g","offer_id":47808882049269,"sku":"131283","price":57.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ Single - 82g","offer_id":47808882082037,"sku":"131281S","price":3.33,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 15 Pack - 82g","offer_id":47808882114805,"sku":"131281","price":57.99,"currency_code":"USD","in_stock":true},{"title":"Red Berry \/ Single - 82g","offer_id":47808882147573,"sku":"131282S","price":3.33,"currency_code":"USD","in_stock":true},{"title":"Red Berry \/ 15 Pack - 82g","offer_id":47808882180341,"sku":"131282","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/9040\/6312\/files\/Science_in_Sport_Beta_Fuel_80_Energy_Drink_Powder_Single_Serving_Contender_Bicycles.jpg?v=1773115715"},{"product_id":"science-in-sport-go-energy-electrolyte-gel","title":"Science In Sport Go Energy + Electrolyte Gel","description":"\u003cp\u003eThe GO Energy + Electrolyte Gels are designed to deliver fast-acting fuel and hydration support for endurance athletes during long rides, intense training sessions, and demanding race efforts. Combining quick-absorbing carbohydrates with essential electrolytes, these gels help sustain energy levels while supporting fluid balance when performance matters most.\u003c\/p\u003e\n\u003cp\u003eEach gel provides 22g of carbohydrates to help delay fatigue and maintain consistent output, while added sodium, potassium, and magnesium help replenish electrolytes lost through sweat. The light, easy-to-digest formula minimizes stomach discomfort, making it ideal for high-intensity efforts or long days in the saddle. Compact and portable, GO Energy + Electrolyte Gels are a convenient solution for athletes needing reliable energy on the go.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFast-Acting Energy – 22g of quick-absorbing carbohydrates for sustained endurance performance\u003c\/li\u003e\n\u003cli\u003eElectrolyte Support – Sodium, potassium, and magnesium help replace minerals lost through sweat\u003c\/li\u003e\n\u003cli\u003eEasy to Digest – Lightweight formula designed to reduce stomach discomfort during exercise\u003c\/li\u003e\n\u003cli\u003eHydration Support – Helps maintain fluid balance during long or hot training sessions\u003c\/li\u003e\n\u003cli\u003ePortable Fuel – Compact and easy to carry for cycling, running, or endurance sports\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Science In Sport","offers":[{"title":"Raspberry \/ Single - 60ml","offer_id":47808933953781,"sku":"200423S","price":2.83,"currency_code":"USD","in_stock":true},{"title":"Raspberry \/ 30 Pack - 60ml","offer_id":47808933986549,"sku":"200423","price":79.99,"currency_code":"USD","in_stock":true},{"title":"Salted Strawberry \/ Single - 60ml","offer_id":47808934019317,"sku":"200804S","price":2.83,"currency_code":"USD","in_stock":false},{"title":"Salted Strawberry \/ 30 Pack - 60ml","offer_id":47808934052085,"sku":"200804","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/9040\/6312\/files\/Science_In_Sport_Go_Energy___Electrolyte_Gel_60ml_Raspberry_Contender_Bicycles.jpg?v=1773115686"},{"product_id":"science-in-sport-go-isotonic-energy-gel","title":"Science in Sport Go Isotonic Energy Gel","description":"\u003cp\u003eThe Science in Sport GO Isotonic Energy Gel delivers fast-acting carbohydrate energy in a unique isotonic formula that absorbs quickly without requiring additional water intake. Recognized as the world's first isotonic energy gel and winner of the Queen's Award for Enterprise (Innovation) in 2015, this proven fueling solution remains the go-to choice for elite athletes across endurance and team sports worldwide who demand reliable energy delivery without gastrointestinal complications.\u003c\/p\u003e\n\u003cp\u003eEach gel contains 22 grams of carbohydrates formulated with maltodextrin, a clean, single-source carbohydrate that delivers reliable energy for both endurance efforts and high-intensity sessions. This straightforward formulation provides the rapid fuel necessary to maintain pace, push through fatigue, and finish strong when carbohydrate depletion threatens to compromise performance. Unlike complex dual-source formulations designed for ultra-endurance efforts, the GO Isotonic Gel's single-source approach offers versatile fueling that works across a broader range of exercise intensities and durations.\u003c\/p\u003e\n\u003cp\u003eThe revolutionary isotonic formula sets the GO Gel apart from conventional energy gels that require water consumption for proper absorption. By matching the body's natural fluid concentration, the isotonic design allows the gel to pass quickly from the stomach into the intestine where carbohydrates are absorbed, eliminating the bloating, sloshing, and stomach upset common with hypertonic gels that draw water into the gut. This means athletes can fuel aggressively without carrying or consuming extra fluids, a significant practical advantage during races, training sessions, or any situation where hydration opportunities are limited or inconvenient.\u003c\/p\u003e\n\u003cp\u003eThe gel absorbs smoothly and digests rapidly, making it easy on the stomach even during intense exercise when blood flow is diverted away from the digestive system. This fast energy delivery prevents the performance decline that occurs when carbohydrate stores deplete, one of the biggest causes of fatigue during exercise. By replacing depleted stores with fast-acting carbohydrates, the GO Isotonic Gel improves endurance, delays fatigue, and maintains performance levels when effort intensifies and energy demands peak.\u003c\/p\u003e\n\u003cp\u003eLightweight and portable, the gel fits easily in jersey pockets, race belts, or hydration packs for convenient access during training, competition, or any workout demanding sustained energy. The tear-open, squeeze-and-go format enables quick consumption without fumbling or slowing pace. Formulated without artificial flavors, the gel delivers clean, effective ingredients focused purely on performance.\u003c\/p\u003e\n\u003cp\u003eDepending on sport and intensity, athletes should aim for 1–3 gels per hour to reach the 60–90g carbohydrate target that supports sustained performance across most endurance activities.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIsotonic Formula\u003c\/strong\u003e - Unique concentration matches body fluids for rapid absorption without requiring extra water intake\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e22g Single-Source Carbohydrate\u003c\/strong\u003e - Clean maltodextrin formulation delivers reliable energy for versatile fueling across intensities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Absorption, Easy Digestion\u003c\/strong\u003e - Absorbs smoothly to prevent stomach upset and bloating during intense efforts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Science In Sport","offers":[{"title":"Tropical \/ 30 Pack - 60ml","offer_id":47810838397173,"sku":"100121","price":64.99,"currency_code":"USD","in_stock":true},{"title":"Tropical \/ Single - 60ml","offer_id":47810838429941,"sku":"100121S","price":2.17,"currency_code":"USD","in_stock":true},{"title":"Tutti Frutti \/ 30 Pack - 60ml","offer_id":47810838462709,"sku":"200803","price":64.99,"currency_code":"USD","in_stock":true},{"title":"Tutti Frutti \/ Single - 60ml","offer_id":47810838495477,"sku":"200803S","price":2.17,"currency_code":"USD","in_stock":true},{"title":"Orange \/ 30 Pack - 60ml","offer_id":47810838528245,"sku":"100122","price":64.99,"currency_code":"USD","in_stock":true},{"title":"Orange \/ Single - 60ml","offer_id":47810838561013,"sku":"100122S","price":2.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0483\/9040\/6312\/files\/GO_Isotonic_Energy_Gel_Orange_Contender_Bicycles.jpg?v=1773178355"},{"product_id":"science-in-sport-beta-fuel-gel","title":"Science in Sport Beta Fuel Gel","description":"\u003cp\u003eThe BETA Fuel Energy Gel is designed to deliver elite-level fueling for endurance athletes tackling longer, more demanding efforts. 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