Long before they rolled out the Strada and Exploro bikes to the delight of demanding cycling fans around the globe, 3T was already a household name in those circles. 3T’s logo was seen all over the place. On stems, on handlebars, on seat posts and more. Sure enough, 3T has been kind of a big deal in cycling for several decades.
Originally building bike tubes out of steel in Italy - 3T stands for Tecnologia del Tubo Torino - the company has always been on the cutting edge of bike tech advancements. As that technology developed and steel gave way to new aluminum alloys that provided strength and weight savings, 3T adapted.
As carbon fiber technology emerged and provided significant weight reduction while retaining performance and durability, 3T again adapted and became an industry leader in creating lightweight, high-performance components in both alloy and carbon options.
Through it all, 3T stayed focused on doing what it does at the highest possible level. Custom bike builds frequently featured 3T bits and pieces as bicycle aficionados created their dream rides. But as frame makers and bike brands grew, they diversified into creating their own component lines.