Not the oldest, not the biggest and certainly not the most brash, BMC is instead focused on doing what they do as well as possible. Heck, that’s why the company invested tens of millions of dollars in an ultra-high-tech research and development lab specifically so they can create masterpiece bicycles.
It’s no secret that BMC makes some of the best bicycles on the planet. Also well known is BMC’s devotion to building beautiful bikes as evidenced by some of the cleanest looks and most classically stunning bicycles on the market. Much like its home country of Switzerland, BMC is somewhat small, but its reputation for beauty and precision is unrivalled.
That attention to detail and devotion to craftsmanship has paid off dramatically not only in bike shop showrooms, but on podiums around the world.
Since jumping into the international scene as a company in 1986 and as a brand in 1994, BMC has a list of palmares that holds up well compared to any bike brand around. Though BMC was found in professional cycling almost as soon as it became a brand - especially under the watchful eye of Andy Rihs who was part of company ownership from 1998 until he passed away in 2018 - the bikes leapt into the spotlight for good with the Phonak cycling team and then solidified its role as a major player by sponsoring the BMC Racing Team in 2004.