Women’s bikes should not be simply smaller and pinker versions of men’s bikes. When Santa Cruz decided to add women’s specific options to their line of bicycles, they knew there needed to be real thought and effort behind the new offerings.
With legendary mountain biker July Furtado serving as inspiration and as a point of reference, Santa Cruz launched Juliana in 1999 and women have been blessed with innovations designed to create bikes with optimal fit and comfort for today’s female mountain bikers.
After decades of mountain bikes being built almost exclusively with men in mind, the Juliana broke ground. Sure, “girls bikes” with step thru frames have been around for a century or so, and that’s not a bad thing - after all, it helped open the door to cycling to women on a larger scale. But when it came to performance bicycles, women were stuck with men’s bikes in small sizes for way too long.