Giant Bicycles didn’t become the world’s largest bicycle maker by accident. Smart planning, excellent technology and a thoughtful corporate philosophy were all part of turning the small Taiwanese bike builder that launched in 1972 into the Giant (pun intended) industry force it is today.
At the forefront of Giant’s philosophy is a simple goal: Ride Unleashed.
Whether racing, recreating or commuting, Giant - along with its focused brands Liv and Momentum - knows its riders are more likely to stay riding and become loyal customers when the bikes they ride promote a sense of freedom in movement. Being unleashed is liberating for cyclists and Giant knows it.