“Our purpose is clear: to unleash each rider’s full potential. Whatever your goal might be—winning a race, riding a technical trail, tackling a long weekend tour, or embarking on a new adventure—it’s exhilarating to follow that journey. And it’s not just about the achievement. It’s the pursuit,” Giant states. “It’s the rush you feel from getting out there and doing it. And it’s the feeling of being unconstrained. At Giant, we have created a whole universe around this idea. Our products, our stores and our community are all there to support you.”

Giant has developed three objectives to supplement their mantra.

BE LIMITLESS:  Build full ecosystems of bikes and gear to help riders push their limits.

OPTIMIZE THE EXPERIENCE: Innovate and create a feeling of new capabilities and exhilaration.

GROW THE COMMUNITY: Celebrate rider activities and achievements together.

At Contender Bicycles, we share Giant’s commitment to cycling not only as a business, but as a lifestyle. And that’s why we, like Giant, wants you to Ride Unleashed.

We consider ourselves the local experts. Whether you walk through our doors or give us a call, our staff knows the answer to your questions and you’ll get the same professional service whether you are in the shop or on the phone. Many of us, like you, are more versed in one area than the other. If the first person you talk to at Contender Bicycles isn’t the expert you need, we’ve got the expert just a few steps away. We’ve got more than 250 years combined experience in the shop at any time and there’s always someone on duty with the experience and expertise you trust.

To make sure you find the right bike, we make sure our staff is up to date on the latest innovations and technologies. The bike world evolves every year and so do we through training and education. With our size, sales volume and reputation, we have excellent relationships with bike brands, component companies and apparel makers. If we don’t have it at the moment, we can get it.

Contender Bicycles is one of the largest physical bike shops in the country and we have an unmatched selection of quality bicycles from numerous brands. Many bike shops these days have narrowed down their inventory to one or two brands. That’s absolutely not the case at Contender.

We also offer a high end selection of gear and apparel. Our jerseys, shorts and other accessories are things we’d feel comfortable wearing while riding. There’s not much risk of buying a set of bibshorts from us with a chamois you regret.

An area Contender Bicycles takes special pride in is our Pro Build service. Many of our customers don’t simply want a great bike from the floor. They know their parts and components and have something special in mind. With our Pro Build service, you can select a frame - road, mountain, gravel, whatever - and consult with one of our Pro Build specialists to create a complete bike that matches your needs and tastes to a T. We can even help you customize your bike with a paint job that is truly one of a kind.

Of course, every bike will need to be serviced now and then. Contender Bicycles has the largest service staff in the state. With more than a dozen wrenches on staff, we have experts ready to make your bike as good as new as quickly as possible. Our mechanics have experience and training unmatched in the market. We’ll talk over each fix, discuss options and get you back in the saddle as soon as possible.

While Contender Bicycles has a reputation for selling only the best bikes, bike accessories and bike gear, we listen to you first to determine what your needs are. We don’t pay sales commissions, so we care more about making sure you ride the best bike for you rather than selling the best bike for us.

Whether you’re buying a bike from Contender Bicycles in person or working remotely with our Pro Build experts, we’re dedicated to making your experience in the shop as good as your ride on the trails or road.