The ENVE Wheel Upgrade Program is back!

We have all had a case of wanting that “new-new”. Sure, your current helmet works just fine and was purchased just last year, but a new might ventilate better or just looks nicer. And your wheelset? Sure, your trusty set of wheels might work well enough, you’ve been eyeing a set of carbon wheels. Maybe it’s the promise of free speed from removing weight where it matters most, or the improved handling one gets from a well-tuned set of wheels. Either way, there’s one name in wheels that’s synonymous with the very best: ENVE Components.

ENVE Composites Trade-In Wheelset Program - Contender Bicycles

For a limited time, receive a trade credit on your new, used, battered or babied carbon wheelset and trade up to the latest ENVE M Series (mountain), G Series (gravel/CX) or SES technology (aero/road). ENVE is known to engineer some of the highest quality carbon fiber wheelsets in the world for an uncompromised ride experience. We have a large selection of ENVE road, mountain and gravel wheelsets at our stores and are ready help upgrade your bike today.

Here is how the ENVE Trade-In program works:

For current ENVE owners, ENVE will offer a $900 trade-in credit that can be applied toward any new ENVE wheelset. For consumers riding a non-ENVE brand carbon wheelset, ENVE is offering riders a $600 credit to be applied toward the purchase of a new ENVE wheelset of choice. Participants may not upgrade to rims, single wheels (aside from the SES Disc Rear Wheel), or wheelsets that are no longer part of the current ENVE lineup. The ENVE Upgrade Program will expire on January 3rd, 2020.

All ENVE wheelsets purchased through the upgrade program is backed by ENVE’s Factory Warranty which includes incident protection that covers at no additional charge, any impact damage for as long as the product is in the original owner’s possession. In order to be eligible for the trade-in program, all potential trade-in carbon wheelsets must be complete and in rideable condition and a diameter of 26”, 27.5”/650b, or 29″/700c. This offer is limited to just one trade-in wheelset per new ENVE wheelset.

ENVE Composites Wheelsets - Contender Bicycles

Take advantage of this incredible deal while you still can. If you have any questions about the program or ENVE products please give us a call during shop hours at 801-364-0344, or send us an email to


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