Hailing from Boise, Idaho, Reid made the move to Salt Lake City to dive into Operations and Supply Chain Management at the University of Utah. Beyond the academic hustle, you'll find Reid conquering the trails on his mountain bike, showing off his love for all things cycling. At Contender, he brings his expertise to the sales department, merging business savvy with a genuine passion for bikes. And in those rare moments away from books and the shop, Reid's either shredding the slopes or casually cruising on a unicycle – because why not add a bit of flair to life?
