Juliana

The namesake and brainchild of Olympian and former National Champion Juliana Furtado, Juliana Bicycles features premium mountain bikes built with women in mind, with women’s-specific contact points and suspension tuning. In conjunction with Santa Cruz bikes, Juliana bikes offers some of the fastest, most durable, and technologically-advanced mountain bikes on the market today. From the long travel Roubion to the trail-ready Joplin, Juliana makes bikes for women that ride hard and fast, while still considering the anatomical differences between men and women
Juliana
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Mountain bikes built with women in mind

The brainchild of former National Champion and Olympic cyclist Juli Furtado, in partnership with Santa Cruz, Juliana bikes stands as a beacon of empowerment and innovation in the realm of women's mountain biking. Offering a diverse range of high-performance bikes crafted specifically for female riders, Juliana’s line features premium mountain bikes built with women in mind, with women’s-specific contact points and suspension tuning. Born out of the esteemed Santa Cruz bike family, Juliana caters to the unique needs and preferences of women cyclists, providing them with top-tier mountain bikes that prioritize comfort, control, and agility on the trail. Juliana bikes offer some of the fastest, most durable, and technologically-advanced mountain bikes on the market today.

At the heart of Juliana bikes’ lineup is the ode to the Champ; the Juliana Furtado, a versatile trail bike designed to tackle a variety of terrain with confidence and ease. With its responsive handling and balanced geometry, the Furtado empowers riders to push their limits and explore new trails with confidence. For those seeking adrenaline-fueled adventures, the Juliana Joplin offers precision-engineered enduro bikes that excel in challenging downhill descents and technical climbs. The newest addition with the Juliana Wilder adds a cross-country mountain bike designed for maximum efficiency.

Juliana bikes are equipped with top-of-the-line components from industry leaders such as Shimano, SRAM, RockShox, and Fox Suspension, ensuring uncompromising performance and reliability on every ride. From smooth shifting to responsive suspension, Juliana mountain bikes deliver an unparalleled riding experience that inspires confidence and fosters progression.

As pioneers in women's mountain biking and adventure riding, Juliana continues to push boundaries and challenge conventions, empowering female riders to conquer the trails and reach new heights of achievement. With a commitment to quality, craftsmanship and inclusivity, Juliana remains a beacon of inspiration for women cyclists around the world, proving that every trail is conquerable with the right bike and the right mindset.

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At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Juliana or want to discuss build options, we are here to help.