Last updated: July 2024

At Contender Bicycles, your privacy is important to us. Because of that, we want you to understand how Contender Bicycles and its affiliates collectively “the Company”, ‘we” or “us” collect, disclose and use information. This Privacy Policy ("Policy") applies to, and Contender Bicycles ("Company") and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include Contender Bicycles,, “we”, “us” or “our”. By using the Company, you consent to the data practices described in this statement. Please read below and learn how we collect, use and share your information through a variety of digital means.
This Privacy Policy explains the steps we have taken to secure your personal information. Additionally, we explain your options regarding the collection, use and disclosure of your personal information. By visiting the site directly or through another site, you accept the practices described in this Policy.

We are not responsible for the content or privacy practices on any web site not operated by Contender Bicycles, to which links to or that links to
What Information Do We Collect?
1. Information Collection. We collect information from you in several different ways on this Site. One goal in collecting personal information from you is to provide an efficient, meaningful, and customized experience. For example, we can use your personal information to help make the Site easier for you to use by not having to enter information more than once, help you quickly find information, products, and services, help us create content that is most relevant to you, alert you to new information, products, and services that we offer.

2. Registration and Ordering. Before using certain parts of the Site or ordering products, you must complete an online registration form. During registration, you will be prompted to provide us certain personal information, including but not limited to your name, shipping and billing address(es), phone number, email address, and credit card number. If we encounter a problem when processing your order, your personal information may be used to contact you.

3. Email Addresses. Several locations of the Site permit you to enter your email address for purposes including, but not limited to the following: to register for a contest or sweepstakes; to request us to notify you of new brands, new product styles, or product sizes; or to sign up for email newsletters and special offers. Your participation in a contest or sweepstakes is completely voluntary, so you have a choice whether to participate and disclose information to us. We use this information to notify contest and sweepstakes winners and to award prizes. We may post on the Site the names of contest and sweepstakes winners. By entering a contest or sweepstakes, you may be opting in to receive our email newsletter and special offers and this will be disclosed in the official rules governing the contest or sweepstakes.

4. Cookies and Other Technology. Like many sites, the Site employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage. Cookies are small pieces of information that are stored as text files by your Internet browser on your computer’s hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from web sites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the Site. If you do this, we keep a record of your browsing activity and purchase.
Web beacons assist in delivering cookies and help us determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site, such as an ad banner, can function as a web beacon. We may also use web beacons or cookies to allow us to record activity on our Site.

We may use third-party advertising companies to help tailor Site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount).

Additionally, we may use services on our site that collect information from you regarding your use of the site, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, as well as information more commonly collected such as your IP address, referring URL, browser, operating system, cookie information, and Internet Service Provider. This information may be in the aggregate to identify you, however we will not identify you as you browse the web if you turn off cookies.
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting
5. Log Files. As is true of most web sites, the Site server automatically recognizes the Internet URL from which you access the Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. (An IP address may indicate the location of your computer on the Internet.)

6. Google Analytics. We use a tool called “Google Analytics”

7. Age. We will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our website. If we become aware that an individual is under the age of 13 and has submitted any information to Contender Bicycles for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

8. Product Reviews. You may choose to submit a product review. If you post a review, we will ask for your email address but your email address will be kept private. Also, any personally identifiable information that you submit as part of the review can be read or used by other visitors to the Site. We are not responsible for any personal identifiable information that you choose to submit as part of your review.

9. Offline. We collect Personal Information from you offline, e.g., when you visit our stores, attend an in-store event, complete a waiver as part of a rental, demo or riding event, place an order over the phone, or contact customer service. Offline practices align with our online policies. Any sensitive data, like credit card information, is securely entered into our database using SSL encryption and stored in encrypted form.
10. Do Not Track: Currently the Company is not designed to respond to “Do Not Track” signals sent from your browser
How Do We Use Your Information?

1. Internal Use. In order for us to provide you the best customer service possible and to process your orders, we use your personal information. Internally, we may also use this information to enhance your in store experience, the content and layout of the site, improve our outreach efforts, and for our own marketing purposes, including promoting our services and products to you. To facilitate these activities and others mentioned in this section, we may share your information with affiliates under the control of Contender Bicycles.

2. Communications with You. We will use your personal information to communicate with you regarding the Site, your orders, and deliveries. Upon registering, you may receive a confirmation email from us. We may also send service-related announcements, such as maintenance notifications. Additionally, we may send emails for purposes like contest registrations, notifications of new brands or products, to sign up for newsletters and special offers, or in regards to events part of or affiliated with the Company. You have the option to unsubscribe or opt out of future emails (details provided in the opt-out section below). Note that emails related to your orders cannot be opted out of, as they are necessary for order communication.

Who Do We Share Your Information With?

We aim to provide exceptional service and a wide selection of products. While we do not sell your personal information for monetary gain, we do permit our advertising partners to collect identifiers, commercial information, and internet activity data through our services to deliver targeted advertisements based on your interests.

1. We engage third-party service providers to perform specific functions on our behalf, such as product shipment and service improvement. These providers may receive personally identifiable information necessary for their services.

2. For transactions, we may disclose your credit card information to financial services corporations using state-of-the-art data encryption for security.

3. We may disclose information in response to law enforcement requests, subpoenas, court orders, or as required by law to protect our rights or enforce agreements.

4. In the event of corporate transactions like mergers, acquisitions, or asset sales, your personal information may be transferred to another entity under the conditions of our Privacy Policy.

5. Non-personal information, such as website traffic statistics, may be shared with third parties like advertising partners for analytical purposes.

6. For contests and sweepstakes, winners' names may be publicly disclosed.
What Are Our Data Security Measures?

The Site employs physical, electronic, and administrative measures to safeguard your personal information. Secure Sockets Layer (SSL) encryption is used for all financial transactions. Access to your personal information is restricted to employees needing it for specific job functions. No data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us by emailing  

While we take industry-standard precautions, complete security cannot be guaranteed online or offline.


California residents may submit deletion or access requests by emailing  
  • We disclose the following categories of personal information for business or commercial purposes to the categories of recipients listed below:
  • We share basic identifying information with: service providers, third party partners, advertising networks, and social media networks.
  • We share device information and other unique identifiers with: service providers, third party partners, advertising networks, and social media networks.
  • We share internet or other network activity with service providers, third party partners, advertising networks, and social media networks.
  • We share geolocation data with service providers and third party partners.
  • We share payment information with service providers who process payments.
  • We share commercial information with service providers, third party partners, advertising networks, and social media networks.
  • We share user content with service providers who help administer our programs and social media networks.

Our use of tracking technologies may be considered a “sale” or “sharing” under California law.
You may request a correction or update to your personal information, cessation of emails to your address, and account disablement to prevent future purchases.

Please contact for these requests.

Changes to our Privacy Policy

Changes or updates to this Privacy Policy will be posted on to keep you informed of our data collection, use, and disclosure practices. We encourage periodic review of this policy for awareness of any changes.

If we make changes or updates to this Privacy Policy, we will notify you by posting them on the site to keep you informed about what information we collect, use, and disclose. We encourage you to periodically review this Privacy Policy so that you are aware of any changes or updates. If you have any questions about this Privacy Policy, please reach out to us.