Juliana Furtado is the definition of a world-class athlete. After knee injuries dashed her hopes of ski success, she took up cycling and won the US National Road Championship. Soon thereafter, Furtado went on to achieve serious success in mountain biking. During her short 6-year career in MTB, Furtado won five national titles and represented her country at the Olympics. In 2012, Juliana pitched the idea of a full line women’s-specific bicycles to the ownership and management of Santa Cruz bicycles – in a room full of men.

That line, now called Juliana Bicycles, features premium mountain bikes built with women in mind, with women’s-specific contact points and suspension tuning. Their line is expansive, from the long travel Roubion to the trail-ready Joplin. In conjunction with Santa Cruz Bicycles, Juliana Bikes offers some of the fastest, most durable, and technologically-advanced mountain bikes on the market today. Though women's specific bikes and geometry have been around for over a century, many of these designs were based on an upright riding position made to make novice or apprehensive riders feel more comfortable. Juliana makes bikes for the (plentiful) women that ride hard and fast, while still considering the anatomical differences between men and women.

Juliana Wilder

With 120mm/115mm travel front to rear and a bit more progressive geometry, the Wilder possesses a unique “XC-Trail” attitude. The Wilder is built to handle the toughest terrain with ease, offering a smooth and stable ride that's sure to impress even the most experienced riders. Its nimble handling and sturdy construction make it the perfect companion for those who like to push their limits and explore far off places. Whether you're a seasoned rider or just starting out, the Juliana Wilder is sure to deliver an unforgettable experience.


Juliana Joplin

When the trail calls you higher and the terrain gets rougher, the Juliana Joplin has you covered. With 130mm of travel up front and 120mm in the rear, the Joplin can handle the gnarliest of trails and still be your ultimate climbing partner. The Joplin’s 29” wheels inspire confidence and cover ground efficiently, while the slack, proportional geometry and tuned frame stiffness provide balanced ride quality for all sizes of riders. The Juliana Joplin is definitely a true force to be reckoned with on the mountain.


Juliana Furtado

The Furtado’s mixed-wheel setup of a 29” front and 27.5” rear, combined with 140mm/130mm front/rear travel dish up a confident, nimble ride. The Furtado can help you turn every trail into a playful pump track. The integrated downtube “Glovebox” storage lets you stow tools or essentials, and the legendary Julian fit, finish and quality construction put the Furtado into a league of its own.
The VPP rear suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump chomping prowess. The Furtado is ready for whatever you throw at it!

Juliana Quincy

The Juliana Quincy is one playful gravel bike that's ready to take you on all sorts of adventures. With its lightweight frame and comfortable design, this bike is perfect for exploring new roads and pushing your limits. The Quincy is equipped with top-of-the-line components that can handle even the toughest terrain, making it a reliable choice for riders who demand both style and performance. So if you're ready to hit the road and explore off the beaten path, the Juliana Quincy is the perfect bike to take you there in style.


Juliana Roubion

Are you ready to unleash your inner shred queen? Look no further than the Juliana Roubion - the gnarliest, baddest, most amazing women's specific enduro full suspension mountain bike on the trails. 160mm of front travel and 150mm rear, along with an MX (29”/27.5”) wheel setup help make the Roubion the most amazing women's specific enduro full suspension mountain bike on the trails.
And the “Glovebox” in-frame storage gives you the peace of mind knowing you’ll have everything to enjoy your ride close at hand.

A women riding a Juliana through a dreamy forest and crushing it.



At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Juliana bike, send an email to info@contenderbicycles.com or by phone at Contact Us.