Juliana Furtado is the definition of a world-class athlete. After knee injuries dashed her hopes of ski success, she took up cycling and won the US National Road Championship. Soon thereafter, Furtado went on to achieve serious success in mountain biking. During her short 6-year career in MTB, Furtado won five national titles and represented her country at the Olympics. In 2012, Juliana pitched the idea of a full line women’s-specific bicycles to the ownership and management of Santa Cruz bicycles – in a room full of men.

That line, now called Juliana Bicycles, features premium mountain bikes built with women in mind, with women’s-specific contact points and suspension tuning. Their line is expansive, from the long travel Roubion to the trail-ready Joplin. In conjunction with Santa Cruz Bicycles, Juliana Bikes offers some of the fastest, most durable, and technologically-advanced mountain bikes on the market today. Though women's specific bikes and geometry have been around for over a century, many of these designs were based on an upright riding position made to make novice or apprehensive riders feel more comfortable. Juliana makes bikes for the (plentiful) women that ride hard and fast, while still considering the anatomical differences between men and women.

Juliana Wilder

With its sleek design and superior components, the Juliana Wilder is quickly gaining popularity among adventurous riders who demand the very best. The bike is built to handle the toughest terrain with ease, offering a smooth and stable ride that's sure to impress even the most experienced riders. Its nimble handling and sturdy construction make it the perfect companion for those who like to push their limits and explore far off places. Whether you're a seasoned rider or just starting out, the Juliana Wilder bike is sure to deliver an unforgettable experience.

Juliana Joplin

The Juliana Joplin is a mean machine that's built to handle the gnarliest of trails. With its advanced suspension system and top-of-the-line components, it's designed to take on the toughest terrain with ease. The Joplin is nimble and responsive, making it a favorite of riders who like to push their limits and take on new challenges. With its sleek design and rugged construction, the Juliana Joplin is a true force to be reckoned with on the mountain.


Juliana Furtado

Looking for a cross country mountain bike that's tough enough to take on any challenge? Look no further than the Juliana Furtado. This beast of a bike is built to conquer the roughest terrain with ease, thanks to its advanced suspension system and cutting-edge components. Whether you're racing through technical courses or exploring the great outdoors, the Furtado is quick, nimble, and always up for a challenge. The Juliana Furtado is a little bit cross country, a little bit rock and roll and a whole lot of fun.

Juliana Quincy

The Juliana Quincy is one playful gravel bike that's ready to take you on all sorts of adventures. With its lightweight frame and comfortable design, this bike is perfect for exploring new roads and pushing your limits. The Quincy is equipped with top-of-the-line components that can handle even the toughest terrain, making it a reliable choice for riders who demand both style and performance. So if you're ready to hit the road and explore off the beaten path, the Juliana Quincy is the perfect bike to take you there in style.


Juliana Roubion

Are you ready to unleash your inner shred queen? Look no further than the Juliana Roubion - the gnarliest, baddest, most amazing women's specific enduro full suspension mountain bike on the trails. With its advanced suspension system, cutting-edge components, and sturdy construction, the Roubion is built to handle even the most rugged terrain with ease. This bike is not for the faint of heart - it's designed for riders who demand both power and finesse on the mountain.

A women riding a Juliana through a dreamy forest and crushing it.



At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Juliana for yourself, send an email to info@contenderbicycles.com or by phone at Contact Us.