Santa Cruz Bikes comes from the eclectic city of it's namesake. With a unique combination of beachfront alternative lifestyle and a seriously slept on network of trails for mountain biking and hiking, Santa Cruz Bikes offers an approach to cycling that is uniquely theirs. Santa Cruz got their start in 1993 with the Tazmon and Heckler - two full suspension bikes released in a raff of hardtail mountain bikes. Over the years, Santa Cruz Bikes has developed one of the most loyal fanbases in mountain biking thanks to their consistent approach.
Today, Santa Cruz Bikes offers a range of aluminum frame and carbon frame mountain bikes, from the Santa Cruz Chameleon hardtail, to the ever-capable Santa Cruz Hightower long travel 29er trail / enduro bike. Innovation is at the core of Santa Cruz Bikes' philosophy, and the company has a long history of pioneering new technologies and designs in the mountain biking industry. Their advanced VPP (Virtual Pivot Point) technology offers some of the best suspension kinematics in the industry, while each bike is hand-assembled to order in the Santa Cruz California factory. Every Santa Cruz is the distillation of a desire to ride and build the best mountain bikes in the world, with a touch of swagger that only an environment that Surf City USA can foster.
Deeply rooted in the mountain biking culture, Santa Cruz Bikes is dedicated to creating top-quality bikes that provide an exceptional riding experience. With its focus on novelty, community, and sustainability, Santa Cruz Bikes is a brand that is beloved by riders around the world.