Introducing Liv Cycling

Written by Contender Staff, on May 05, 2021

Liv Cycling is unashamed about putting women first. Their tagline, "for women, by women, with women" promises to make cycling more inclusive by approaching bikes and gear tailored for women first. It's a unique perspective in the cycling industry, and one we believe in strongly at Contender Bicycles. And it is with that we are happy to announce Liv Cycling as our newest partnership with Contender Bicycles.

For those who may not already know, Liv was started as a subset of Giant, the largest bicycle manufacturer in the world. Their founder, Bonnie Tu, founded Liv in 2008 on the premise of helping women find cycling gear and bikes that would fit properly and feel great. This mindset can easily be seen today, not only with custom apparel, but bikes that feature specific touchpoints, build kits, and even women's-specific geometry. And while not everyone might need specific geometry, the availability of option and representation is something we all need in cycling.

Liv has quickly grown over the years due to its presence at the elite levels. Between XC and enduro mountain bike racing, sponsoring triathletes and road cyclists, and even going into gravel, Liv stands with cyclists not only who they are now but what the relationship can become. This shows itself in the results, with Marianne Vos winning 19 races in 2019-2020 and Ashleigh Moolman Pasio picking up a stage win in the 2020 Virtual Tour de France.

To be clear, Liv isn't purely about racing. Inclusivity is of the utmost importance to Liv, so their bikes range from the peak of performance to affordable get-around bikes for women across all disciplines.

Not sure where to start with Liv? Check out some of our favorite models below to give you a taste of what Liv is all about.

2021 LIV Avail Advanced 2

2021 Alight 3 Comfort

2021 LIV Enchant 24 Lite

Have any questions about Liv Cycling? Give us a call during business hours or send us an email any time to

Photos by Berin Klawiter, words by Alvin Holbrook.


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