Born in 1994, the nascent cycling brand BMC Bikes was raised surrounded by Swiss industry that is characterized by it's precision, attention to detail, and quality. Early into it's conception as a company, BMC began supplying bikes to the Phonak Cycling team, a Swiss professional road racing team. Andy Rihs, then the benefactor of Phonak Cycling, took over BMC in 2000 with the vision of building the ‘Porsche of race bikes’, and so he did. With time, BMC developed the Impec Advanced R&D Lab, a facility built specifically to develop new BMC models.
Precision engineering and an innovative approach to research and development are at the core of BMC and no other cycling manufacturer has so many tools at its disposal under one roof. Positive laboratory results lead way to real-world testing under the likes of the world tour BMC Racing Team, with names like Julien Absalon, Corrine Abraham, Cadel Evans, Ralf Näf, Thor Hushovd, and Taylor Phinney as the ultimate proof of the bike’s performance. Their professional input aids in creating new bikes that are ready to ride and built to win. With that, it is no wonder that BMC has such a vast array of technologically advanced premium road, mountain, and lifestyle bikes.