Apparel

Contender Bicycles has all the cycling apparel you need to stay comfortable, protected, and looking sharp on every ride. From lightweight road jerseys and bib shorts to adventure-bound gravel jackets and gloves to socks and casual lifestyle pieces that fill in the gaps, our apparel collection is curated for all types of riders and terrain.

Whether you're training for long days in the saddle, layering up for changing weather, or searching for all-day trail comfort, you'll find premium cycling clothing designed for performance and durability right here. Our selection features technical fabrics, race-ready fits, and versatile layering systems built to handle everything from hot summer climbs to cool canyon descents.

Complete your look with helmets, eyewear, shoes, and protective gear from top brands. With options for every riding style and season, Contender makes it easy to dial in your kit for comfort, function, and personal style.

Brands like Assos, Rapha, Pas Normal Studios, and POC deliver trusted performance, premium materials, and rider-focused design for every mile ahead.

Apparel
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At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Santa Cruz Bikes or want to discuss build options, email us