Giro

Giro is the brand that sweats the details. Having remained steadfastly committed to serving enthusiast riders, Giro understands that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life, and your equipment deserves attention to the smallest of details. At Contender Bicycles, we carry a curated selection of Giro products built for riders who value thoughtful design and dependable performance across every discipline.

From helmets engineered for protection and ventilation to shoes designed for efficient power transfer and all-day comfort, Giro continues to refine its approach to cycling equipment. Their apparel and accessories combine technical functionality with modern, rider-focused design, helping cyclists stay comfortable and confident in a wide range of riding conditions.

Whether you're on the road, gravel, or trail, Giro delivers versatile, performance-driven gear that enhances every ride while maintaining a clean, fashion-forward aesthetic. More of our favorite cycling shoes, helmets, jerseys, and more can be found in apparel.

Giro
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At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Santa Cruz Bikes or want to discuss build options, email us