HED
With humble beginnings in the basement of a St Paul, MN bike shop, Steve Hed’s wild idea to create the first modern and affordable aero disc bike wheel developed into a mission to create the best bicycle wheels in the world. Since then, HED wheels have continued to push the envelope and elevate the cycling experience through innovation and design. Helping introduce us to the idea of wider gravel and all-road rims, producing ultra-durable yet lightweight alloy options in a world of carbon and continuing to relentlessly develop and produce amazing wheels has kept HED at the forefront of the industry.
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